Check whether Google can reach the site
Confirm the domain resolves publicly, returns a successful response, and is not blocked by robots rules or accidental noindex tags on important pages.
- Live URL opens without errors
- No sitewide noindex on key pages
- robots.txt allows crawling where intended
- Sitemap submitted after the site is stable
Check whether the site explains the business
Thin or duplicate pages, unclear service titles, and missing contact paths make it harder for search engines to match your site to relevant queries.
Check whether the business exists elsewhere
For local businesses, profile accuracy, citations, and consistent contact details help connect web presence to real-world identity. New sites also need time to be discovered and processed.
When to ask for help
If the basics look correct and nothing changes after a reasonable review period, a focused audit can identify structural, content, or indexation issues worth fixing next.