Days 1-30: establish the facts
Clarify your offer, audience, service area, business information, priority services, website structure, and the questions customers ask. Fix the most important accuracy and access issues.
Days 31-60: make the offer clearer
Improve priority service pages, local relevance, internal links, calls to action, and the information people need before contacting you. Connect pages into a coherent path.
Days 61-90: review and improve
Assess completed work, search questions, useful engagement signals, and remaining gaps. Keep what helps, refine what is unclear, and choose the next priority.
The goal of the first 90 days
Not a guaranteed ranking. A clearer, more trustworthy, more measurable foundation for future local visibility and customer action.